Activision announced today that the company sold more than $1 billion of Call of Duty: Ghosts into retail stores worldwide as of day one.
"Call of Duty is by far the largest console franchise of this generation," said Bobby Kotick, CEO of Activision Blizzard. "More people have played Call of Duty this year than ever before, logging four billion hours of gameplay. And in the last 12 months, Call of Duty: Black Ops II, including its digital content, generated more revenues than any other console game ever has in a single year. Although it is too early to assess sell-through for Call of Duty: Ghosts, it's launching at a time when the franchise has never been more popular."
Millions of people are already playing Call of Duty: Ghosts online. Since its release yesterday, Call of Duty: Ghosts has moved to the #1 spot as the most played game on Xbox Live, according to Microsoft. Additionally, Activision confirmed that on Xbox 360, average player sessions for Ghosts have been longer than either Black Ops II or Call of Duty: Modern Warfare 3, during the same time period.
Last September, Grand Theft Auto IV broke day one game revenue records by selling $800 million during its first 24 hours in market.