The battle between Microsoft and Sony for the next best generation of gaming has been growing ever since rumors emerged, and press conferences gave us insights into the next gaming evolution.
Many fans out there do enjoy the war that is going on between the two major companies but others may find it quite annoying.
Just imagine how it would be like if there was only one gaming company. Everyone in the gaming industry wouldn't be as successful as they are today, if they did not have one another to compete against.
Chief Operating Officer Peter Moore of EA discusses why the two major companies competing, is good for the gaming industry.
Moore talks with Polygon at E3, "It keeps them focused. They have to outdo each other," he said. "The amount of investment they make in our industry is important. If it's true that Microsoft has some catching up to do, having spent a lot of time in Redmond, Washington, I know what will happen up there. I can guarantee you that Don Mattrick has the resources corralled to make that happen. Steve Ballmer will be driving that hard from the top.
"The dust will settle on E3. People are going to declare winners and losers. It's just the nature of the beast. Then you have the critical period, which I've run twice. E3 is over. Now it's launch minus 122 days. It's less about what you see at first blush at E3, where you're still working in a lot of instances with alpha software, or even pre-alpha. What you're going to see at Gamescom, which I think is going to be a very important show this year.
"Late August, if you're not cranking on next gen in late August and that stuff isn't looking truly next gen, then you have a real issue you have to be able to deal with."