"Yeah, well, it is a little, but for cars. It's a dating service without the kissing and the touching. Unless you really get on. Then kissing and touching might be okay. There's got to be a little bit of tension there."
There's driving, of course, and lots of crashing into things or exciting nearly crashing into things, although when I played the experience veered heavily towards the first option. But the social system is where we can see real change over the formula of Drive Cars Fast.
The Rival system is the most interesting facet of the integration with Racenet (Codemasters' social gaming platform which is inexplicably not called Racebook); while it's been possible for years to see how good you are at driving a car really fast around difficult corners when compared to the rest of the world, it can often be a fairly disheartening experience as, odds are, you're probably nowhere near the best.
The Rivals system puts a much-needed human face on the concept of ongoing challenge by selecting six players you're competing against on a weekly basis – one automatically derived from your stats, one selected from a series of parameters that you can set and adjust, and four more Social rivals that you can pick out of your online friends. If you like someone chosen for you via the matchmaking service, you can put them into one of your social slots – and if not, well, they'll just have to deal with the heartbreaking rejection.