Ubisoft Senior Partnership Manager for Mobile and Social Damnian Dale told ISG that Toys "R" Us Towers on iOS will be more focused on increasing player engagement than make money. Apparently, video ads will be prominent within this version of the game, as well as geolocation mechanics with push notifications when players are near a Toys "R" Us location, ISG reports.
Toys "R" Us Towers on iPhone and iPad is expected to launch either March or April.
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