Announced on PlayStation Asia, the "Ice Silver" PS Vita will be coming to the Hong Kong market first on February 28, 2013 for HKD 2,280 ($293.99). The "Ice Silver" PlayStation Vita will be a Wi-Fi-only model and comes with a USB cable, AC adaptor, power cord, printed materials and an AR Play card. Since it's not a bundle, there will be no memory card, case or game that comes with it. Apparently, Sony Computer Entertainment Hong Kong thinks the only thing that Sony needs to inject some life into PS Vita sales is a new color.
The "Ice Silver" model joins "Cosmic Red" and "Sapphire Blue" as the new Vita colors. In addition to the Hong Kong market, the Singapore market is getting the new-colored Vita on March 4, 2013 for SGD 399 ($322.40), and the Malaysian market for MYR 1,099 ($354.80) on March 6.