The Wall Street Journal reports that this deal won't stop there: A huge marketing push is in the works, too. When fans watch on the sidelines at Lincoln Financial Field, an Angry Bird might sack, say, New York Giants quarterback Eli Manning on the giant video screen instead of the traditional sacking animation.
Philly's football team beat 10 other American professional sports teams with birds as mascots to the punch. It's a marketing victory for Philadelphia and a testing ground for Rovio to see how far its Angry Birds can go. Philadelphia Eagles VP of business Ari Roitman told WSJ that this was without a doubt a move to get the younger crowd interested in the team. A deal with the biggest name in casual gaming these days will certainly do the trick.
[Via Pocket Gamer]
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