"Zynga is a game company. We stopped looking at ourselves as a game company," Rovio CMO Peter Vesterbacka told SFGate.com. "We sold 25 million plush toys last year. For us, it's about making Angry Birds available everywhere."
These Angry Birds attractions will follow the example of the first-ever Angry Birds Land, an addition to Särkänniemi Adventure Park in Tampere, Finland, meaning that they'll be additions to existing Western and Eastern theme parks. Lappset, the company designing the playground equipment for Angry Birds Lands, looks to blur the lines between the physical and digital worlds with Angry Birds-esque sandpits, arcade games, slides and more. Angry Birds Disney, here we come?
Would you go out of your way to visit an Angry Birds Land? Does Angry Birds have the staying power to support its own theme parks? Sound off in the comments. Add Comment.