According to WebProNews, PMC looks to bring Zynga to trial over this and get it to pay enhanced damages and attorney's fees, because of deliberate willfulness on the party of Zynga." The four patents are, like most patents, incredibly vague and open to interpretation. But generally, they revolve around the idea of "the use of control and information signals embedded in electronic media content to generate output for display that is personalized and relevant to a user," WebProNews reports.
"Many years of time and labor went into developing our inventions and securing the patents that permit their practice," said PMC chief inventor and founder John C. Harvey. "It wouldn't be right to sit by and allow them to be infringed." Given the vagueness of these patents and depending on what a Texas judge thinks, PMC could have a case.
Zynga is no stranger to legal documents, having faced lawsuits from numerous companies in the gaming arena. In fact, Zynga has been considered to be a trademark bully by Trademarkia. We hope both parties have honed their legalese.
Are you surprised that Zynga would be the target of a patent infringement suit? How do you think the company should handle it? Sound off in the comments. Add Comment.