Dowries, usually in the form of valuables or straight up cash, are traditionally given by the bride's family to the groom to ensure that the bride is taken care of in her new life. While the archaic practice was outlawed in India over 50 years ago, dowry-related violent crimes are a prevalent problem in the country. Some newlywed husbands even douse their wives in kerosene and burn them to death if their demands for more dowry money aren't met.
"The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry," said Shaadi SVP of online marketing Ram Bhamidi told Reuters. "According to a 2007 study ... there is a dowry-related death every four hours in India. We condemn this menace and have consistently run campaigns on social media to help create awareness of the issue."
Angry Brides is playable for free on Facebook, and allows players to assault three grooms--a pilot, a doctor and a builder--with items like stilettos, tomatoes and frying pans Angry Birds-style. The more times a groom is hit, the more is deducted from his dowry in rupees and added to the player's Anti-Dowry Fund, which they can post to their Facebook Wall.
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