The Sims Social lost 200,000 daily players over the weekend and 1.2 million monthly players over the past week. Sadly, it looks like Playfish's most successful game to date shows no signs of stemming off its steep decline, according to AppData. In the game's defense, last week was huge for Zynga (at least for daily players), thanks to one man: Mr. Alec Baldwin.
When the actor became rather vocal on both Twitter and The Huffington Post for his Words With Friends-fueled snafu with American Airlines, he inadvertently endorsed Zynga's Scrabble competitor. As a result, the game welcomed 500,000 more daily players in seven days, launching it past The Sims Social. Granted, things haven't been so hot for the social take on The Sims long before Baldwin's blunder.
The game has been in decline for some time now, and many players chalk it up to glitches and errors that have gone unfixed. However, we chalk it up to the fact that The Sims Social hasn't enjoyed major content updates on the scale of Zynga's games, like FarmVille's Winter Wonderland. However, this could be an issue of exactly that: scale. Playfish is five studios, while Zynga is 20-something at this point. Regardless, The Sims could always use cars ... or how about vacation homes?
Are you still digging on The Sims Social? What do you think the game needs to reclaim its former glory? Sound off in the comments. Add Comment.