We really shouldn't be surprised, but it's hard not to be. Certainly, there's been a trend where companies have been slapping games onto everything from banks to blogs. Some have even made it their core business to slap games onto other businesses. There's this belief that turning something into a social game will make it more popular. MySpace attempted a failed resurrection by investing in games. Social games killed the daytime soap, only for the soaps to attempt a comeback as games. Social games for social good are the watchwords of organizations such as Games4Change, and businesses such as GamesThatGive. But for an international news organization to invest in a generic, casual games portal is just mind-boggling. With the exception of Stop the Presses, a timed word game, nothing at CNN Games has anything to do with the news or the CNN brand (fancy a board game, anyone?).
As major news producers move from print to the web, they're going to need new ways to compete online. I wonder if social games are going to be for news sites, the way comic strips were for newspapers.
Do you think social games can hit it big on news sites or that news sites can win readers by adding games, social or otherwise? Sound off in the comments. Add Comment