Unfortunately, that initiative hasn't fared so well for Playfirst, as the developer was forced to close all of its Facebook games, including Diner Dash and Chocolatier, due to poor performance in the face of big league players like Zynga and EA. In fact, Gamasutra reports that a number of ex-Zynga and Playdom employees that joined Playfirst have since left the company. Nevertheless, the developer looks to press on.
"Our future plans are to continue to focus on the mobile casual gaming space," Playfirst VP of marketing Katie Kihorany told Gamasutra. "Part of this focus means continually making sure that the organization is structured to allow us to focus on creating those great games. Unfortunately, sometimes that means restructuring, so that we can better achieve this goal."
The company would not disclose to Gamasutra exactly how many employees were let go last week. And if Playfirst's iconic Diner Dash franchise--which boasts over 550 million downloads--can't succeed on Facebook, what can? It's terribly unfortunate news like this that affirms the even more unfortunate notion that the fat cats of Facebook gaming will only get fatter.
[Image Credit: Pharan]
Are you bummed to hear that a portion of the team behind Diner Dash is now without work? Are you still a fan of Diner Dash, and if so, where do you play it? Sound off in the comments. Add Comment.