"I would argue being the No. 1 player in (social gaming) is complicated, which is why Zynga hasn't gone public yet because their metrics are sketchy," Zelnick said to Reuters during a talk. "I think they have disclosure issues, I think you are seeing their acquisition costs go up, marketing costs go up and they have very high churn."
Zelnick was likely referring to the company's frequent amendments to its S-1 filing with the US Security and Exchanges Commission since it filed for IPO early this summer. His words also seem to allude to the 14 some companies Zynga purchased in a single year, which helped it amass nearly 3,000 employees worldwide. Finally, Zelnick could have been talking about how quickly the CityVille creator has lost daily players recently. (What a loaded statement, huh?) We can't wait to see who else gets "jelly"--that's cool now too, right?
Do Zelnick's words against Zynga have merit? Will Zynga be able to pull off a successful IPO with these negative vibes floating around? Sound off in the comments. Add Comment.