This is WeTopia, the developer's first game designed to get players to do good, see that good in action and enjoy themselves while doing it. While the game touts some impressive artwork, it doesn't look like much more than your standard city-building game in vein of CityVille. Players are tasked with turning a sad excuse for a city of children into a thriving metropolis with homes, shops, playgrounds, schools and more. Of course, players are guided through quests and governed by energy.
When spread to these charities, Joy increases the actual funding those charities receive through what WeTopia earns via a combination of advertising dollars and direct profits from in-game purchases using Facebook Credits. Through this, Sojo Studios will give away 50 percent of all profits (and no less than 20 percent of its revenue) to the charities it partners with. Once a charity or cause receives 100 percent Joy, that effort is fully funded. While that number will be smaller at the start, as this is a new venture for CEO Lincoln Brown, it's unprecedented nevertheless. Of course, friends can send extra Joy to one another.
That said, WeTopia does allow players to directly purchase in-game items and boosts to energy, but they'll all soon be attached to real world items that will be given to children. For instance, if you purchase a special tree or a pair of glasses in the game with Facebook Credits, perhaps a school will have a tree planted or a child will receive a new pair of glasses, respectively. The first instance of which is similar to the Tom's Shoes movement: Players can buy a Sole Square decoration for 4 Facebook Credits, and Soles for Souls will provide one pair of shoes to a child in need.
"I am so proud to be involved with WeTopia," said DeGeneres in a release. "You know when you hear about an idea and you instantly fall in love with it? That's how I felt when I heard about WeTopia spreading joy to people around the world. It's kinda the same way I felt about Pajama Jeans, only more so."
Based on an early look at the game with Brown as our guide, WeTopia looks like it might just have cracked the code to social games for good that are actually fun to play. But more importantly, this social game increases the connection between the donators and those in need, displaying their impact for all to see and share. Here's to hoping WeTopia succeeds where many have failed on Facebook.
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Have you ever donated to charity through a social game? Do you think WeTopia looks like a sound answer to failed social games for good? Sound off in the comments. Add Comment.