"Six top executives at the VP level or above have moved on in the last three months including Playdom's Co-COO," one nameless source told Business Insider. Another source told the website that soon after Disney's $400 million plus acquisition of Playdom, the new parent company quickly "started to come in and ask Playdom to work on certain games and drop others," according to Business Insider.
Another notable takeaway from the report states that "voices within Playdom" said that they didn't see a value in pursuing Disney's lucrative brands within social games, because kids--Disney's target audience--doesn't pay up on Facebook. Other anonymous sources came to Playdom's defense, claiming that the company "is making three or four times as much money off its users as other social gaming companies," Business Insider reports.
Disney issued a response to Business Insider, reminding readers that Gardens of Time has been the company's most successful Facebook game, reaching top five status at one point. More importantly, the company was keen on letting players know that the first social game based on a Disney brand is coming. (We guess this one doesn't count then?)
This is certainly not the first time doomsayers have outed Disney and Playdom as headed for failure. There's no doubt the two companies have dragged their feet ever since joining hands. We've reached out to Playdom for comment.
[Image Credit: Disney]
Do you think Playdom is doomed, or is it just warming up? What do you hope the first Disney Facebook game is like? Sound off in the comments. Add Comment.