You know, like they've changed several times before? Since its original announcement in July, the exact date of the FarmVille maker's IPO has been pushed back more times than the company would likely care for. According to most reports, the IPO is set to inject another $1 billion into the already filthy rich company. Recent valuations mentioned in filings with the Security and Exchange Commission set Zynga at around $11.5 billion, which is more than what competitor EA is said to be worth.
The company has delayed its IPO in fear of a shaky market, but recently held Zynga Unleashed, a press event that announced a number of new games and initiatives like Project Z. While this was certainly to show off what the company had in store for its fans (and to show off its spiffy new offices), we're sure Zynga was looking to impress investors and analysts. If successful, this move could set the big red dog on the track to becoming the most valuable game company around. And with 70 times voting power on his share of the company, you can be sure that CEO Mark Pincus (pictured) will be at the reins.
[Via Business Insider]
[Image Credit: Getty Images/Bloomberg]
Would you ever invest in Zynga if and when it went public? What other effects do you think this move might have on the games industry overall? Sound off in the comments. Add Comment.