Is PopCap looking to go toe to toe with Zynga and DoubleDown Interactive's casino Facebook games? According to GeekWire, a bunch of rather specific domain purchases by the recently-acquired company certainly suggest that's the case. Well, that and a recent trademark application ... and a Facebook page created with that very same trademark. Alright, PopCap has been terrible at keeping this whole thing a secret.
The game in question might be titled "Lucky Gem Casino," as Fusible points out that the Bejeweled creator recently changed a Facebook page it owns to reflect the new title. The Info tab on the page reads, "Thanks for visiting! PopCap Casino is the future home of some amazing, casino-style social games from PopCap, the worldwide leader in casual gaming."
With wording like that, it sounds as if Lucky Gem Casino will be a suite of casino games from the developer, much like DoubleDown Casino. And if you take a peak at the page's Wall, a message can be found there, presumably from the company, that reads, "Keep an eye out to experience casino-style gaming from PopCap Games!" A week later, a poll was posted asking fans about their favorite type of casino games--unsurprisingly, the "Slot Machines" category won by a landslide.
GeekWire points out that this might be because PopCap is now owned by EA, which likely has a vested interested in directly competing with Facebook game champ Zynga at every turn. However, it's also important to keep in mind that a majority of PopCap's games (not including Plants vs Zombies) are visibly influenced by a casino approach to gameplay albeit with a far heavier focus on skill rather than luck.
[Via Financial Times]
[Image Credit: Destructoid]
What do you think PopCap might be up to with this trademark, Facebook page and domain registries? Would you play a stable of casino games from the creator of Bejeweled and Zuma Blitz? Sound off in the comments. Add Comment.