Dubbed the "Social Gamer Study," Kabam found that the demographics of the average social game fan are slowly changing--more young to middle-aged men are playing Facebook games. And a whopping 82 percent of them come from the console game space, which is terribly important. This is because 27 percent of those surveyed report playing console games less often.
And perhaps more importantly to those looking to make cash from hardcore games, those surveyed reported spending 50 percent less on console games. Of course, Kabam threw in that players of its games are even more dedicated to Facebook games than console games: 55 percent reported playing console games less and spending 65 percent on the games.
Not to mention that this growing sub culture of Facebook gamers plays far longer game sessions than the 30 minutes or so your average Bejeweled Blitz player sits down for on lunch break. A massive 68 percent reported playing social strategy games for three hours or longer a day, and 30 percent said they play for longer than an hour per session.
Of course, it's important to keep in mind who commissioned this study: a developer and publisher of hardcore Facebook games. Vested interests aside, it's undeniable that a new breed of Facebook game fan is emerging, and fast. And you have to assume, with advances like download-free 3D gaming on the horizon, these numbers will only grow. Check out the study in full here.
Are you part of this growing portion of Facebook gamers? Do you think social game creators like Zynga, EA and wooga have anything to worry about? Sound off in the comments. Add Comment.