It does this by giving players the option to choose among 6 body types, 3 heights, tons of customizable heads, and unlockable fashion tips for every kind of female figure you can cobble together. Players will learn how to dress themselves and other people by the fashion tips the game provides. They'll also learn to be more open about such things by participating in the game's official forum.
But none of this sounds very stealthy to me.
Ian MacKenzie, Channel 4 media project manager, says: "We still work on BARB data [to understand who our audience is], which is based on a small sample of homes. Projects like this help us realise our potential audiences, how they behave and their needs."You know social games are big when even TV networks are turning to them along with their national ratings system to design their programming. So, if you love Beauty Town, play on. Just remember, Channel 4 is watching you. You'll probably be reminded of that every time you see the game's loading screen, where that display of Polaroids have taken on a new meaning.
[Bottom Image Credit: Coloribus]