The Sims Social is still not available to the general public, but the public relations campaign for The Sims on Facebook is clearly in full swing. Last week, we talked to the game developer about tricks that you can play on friends (or frenemies) in the game and this new trailer (see below), released today, goes into depth on how exactly that works.

Apparently you can go from friends to enemies to ... archenemies in the game if you're jerky enough to a fellow player. When that happens, the gloves are off (or on, rather, as you and your archenemy can don red boxing gloves and duke it out.)