"Last year when we made the changes because of the spam issues, we really dialed back [virality]," Ryan told ISG. "Now that we feel confident about our automatic [filter] systems, we can start dialing back up virality with better targeting and better quality. So that if your game is sending stories through the news feed that users don't like - they don't click on it - then over time, the algorithm adjusts and users see fewer of those stories. We want quality to be about whether or not users like it."
In other words, Facebook will essentially learn which games you like, and those that you don't. Then, the platform will display those News Feed messages accordingly. However, this approach doesn't exactly gel with new users, as the platform needs time to react to how players interact with News Feeds. Ryan is considering an App Store-like approach that would basically tell players what to buy, but thinks that method goes against what Facebook is all about: social discovery, according to ISG.
Are you excited to hear that games discovery is coming back to Facebook? How do you think the company should handle new players? Sound off in the comments. Add Comment.