Speaking with Forbes, Kotick explained: "[T]he skills that are required to do social games on a Facebook platform include analytical skills that are different than what we have in our business intelligence unit today. So we've had to go out and find people who have these unique kinds of skills –and there are very few of them that actually have proven their skills. So you have to find people who have the characteristics of being able to develop systems to analyze game play or game behavior."
As for what kind of games the company is currently developing, Kotick didn't say, although he did say that Activision has come to understand that many of the most popular Facebook games are ultimately resource management games, bringing back a genre that was incredibly popular a decade ago. Could this mean that Activision's Facebook games will include some form of resource management? Or, will they pull a 180 and take a risk to develop something never before seen on the platform? As more details of Activision's future social projects come to light, we'll make sure to let you know
With the big players like Zynga and EA holding the majority of the Facebook gaming pie, is it too late for Activision to come in and take a slice? Should they stick with the basic Facebook gaming mechanics of farming and city-building, or should they just adapt some of their console games for a social experience? Sound off in the comments.