For anyone who is concerned that EA will suck the creative energy out of PopCap like one of its plant-eating zombies, don't worry, but some changes will be made. "Some of their most important designers and creators and producers are stuck to perpetually working on language localization, individual handset adaptations, individual carrier adaptations," Riccitiello said during an investors call. "It's a lot of work... It's very unproductive work for great designers." This looks to be one of wrongs EA looks to right with the acquisition.
Regardless of whether you believe Riccitiello, one thing is for sure: EA means serious business when it comes to mobile and social gaming. However, whether PopCap will be enough for the company to compete with the likes of Zynga is, of course, up in the air. And considering the companies' collective players on Facebook combined just surpasses a single Zynga game, Empires & Allies, the duo certainly has lots of work to do.
[Via Touch Arcade]
[Image Credit: That's It Guys]
How do you think the acquisition will affect PopCap's day-to-day? Will EA have a fighting chance against Zynga now that it owns the creator of Bejeweled? Sound off in the comments. Add Comment.