According to the study, 64 percent of mobile folks have played games on their smartphone in the past 30 days. But what will make the industry folks absolutely salivate is that, according to Nielsen, app downloaders are most willing to pay for games than any other type of app.
If you're EA or Zynga, you've already wiped the drool off of the keyboard--though it is interesting that, as screen size gets smaller, gamers seem more willing to pay, no?
A whopping 93 percent of app downloaders would pay for games, and that's directly inverse with the supposed 1 to 3 percent that pays within social games. No wonder Zynga has released two mobile games, Hanging with Friends and CityVille Hometown, in just under two months.
[Image Credit: Nielsen, FriskyMongoose]
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