But EA, which has enjoyed a distant second to Zynga in the social space, just might be crazy enough to bid what TechCrunch reports is 13 percent of their $7 billion plus market cap. This could truly be the company's Hail Mary Pass to win the social and mobile race once and for all, especially considering how long it could take EA to make all that money back.
We thought it was crazy when EA bought Playfish in 2009 for a whopping $400 million, but this clearly blows that out of the water. Unfortunately, neither company has enjoyed the runaway success both likely had hoped for. (You don't spend $400 million, much less $1 billion for second place.) So we can only hope that, if this buyout goes down, EA doesn't repeat history with PopCap.
If this purchase happens, the Bejeweled creator will obviously put its imminent IPO (initial public offering) on hold. As of this writing, a source close to the matter tells us there's currently no internal information on the sale. We've contacted both for comment.
[Image Credit: Gamespy]
Do you really think PopCap will sell to EA? What could this mean for both company's futures? Sound off in the comments. Add Comment.