Bing Gordon, former EA CCO and now an traitor investor in Zynga through Kleiner Perkins Caufield & Byer, knows what EA must do to survive. He holds the secret, well, a suggestion really. But look, it's all we got for now, so we'll take any answer at this point. During an interview with TechCrunch at its Disrupt conference in Manhattan, Gordon got into some nitty gritty business-speak regarding EA's condition, but what you need to take away from his interview is this: EA must reduce costs and monetize the hours spent playing their traditional games. Surely there are other methods, but if that suggestion were applied to all EA game immediately, you'd have an ecosystem not far different from Zynga's.

Does EA need to become more like Zynga to survive? Should all traditional games companies consider this approach? What will happen to our classic Mario or Sonic games? Is that the sky falling? Sound off in the comments. Add Comment.