"We are very much in the process of preparing a listing," PopCap CEO David Roberts (pictured) revealed in a press conference. "We expect to be ready to be listed as early as November this year. Whether we go, will depend on the market... we don't want to rush into it." The company has been in talks with investment firms, gauging the viability of its initial public offering (IPO), or when a company opens itself up for public investment.
And the company has been expanding rapidly in preparation for the big event. PopCap recently bought Baking Life creator ZipZapPlay to boost its social games presence, and just announced that it will soon launch its social games in China as well through Renren, the country's most popular social network.
All the while, the Peggle-peddler's biggest rival, Zynga, still remains mum on its IPO. With an estimated valuation of nearly $10 billion, CEO Mark Pincus and crew don't have to be in any rush, which could be exactly why PopCap is so ready to do so. The potential influx of cash from an IPO could be the shot in the arm the company needs to compete on the Zynga level.
However, this type of move is also extremely risky: Its value could plummet if investors don't bite. Though, if our addiction to Zuma Blitz around the office is any indication, this scenario is highly unlikely.
[Image Credit: LA Games Conference]
How do you think PopCap will fare once it goes public? Could this be the boost the company needs to compete with Zynga for casual games heavyweight title? Share with us in the comments. Add Comment.