To start the advergame, you must submit contact information for in the event that you win a prize. Once that's through, you're presented with a tall block of ice within a grid. Toward the bottom of the grid, there is a red laser. Your mission is to loosen up the frozen Mountain Dew Coolata inside so that it reaches the laser. If you succeed, you will be entered with a chance to win that day's prize, like a Sony Bravia 3D TV. "It's that simple," the instructions read.
This is all pretty interesting--and way deeper than most viral advergame campaigns go. Regardless, it appears that this is a finite sweepstakes. Well, I guess we'll see if I won that sweet TV by May 28, when the contest ends.
Click here to play Unfreeze It on Facebook Now >
Have you entered in the Mountain Dew Coolata Facebook contest through this advergame? What do you think of this approach compared to most advergames? Sound off in the comments. Add Comment.