"With MX vs. ATV Alive, we are experimenting with delivering a customizable experience for the player in a brand new pricing model," Farrell said to Forbes. "It's an innovative concept based on what we've seen in the free-to-play markets. We're delivering a premium game experience at an SRP of $39.99 in order to drive the installed base of users, and then digitally delivering over 100 pieces of downloadable content and an in-game store for micro-transactions, allowing the gamer to customize their experience and pay for the modes that they want to play."
Farrell's hope appears to be to change the way console games are priced to better compete with the microtransaction models of social games, MMOs and even PC-based first-person shooters. Players won't even have to buy content through the PlayStation Network or Xbox Live Marketplace. Though, we're certain that as soon as this trend catches fire, that policy will change faster than you can say, "30 percent cut."
[Image Credit: VZ Buzz]
Do you more developers will eventually conform to this model as social gaming gets more popular/profitable? Would you find yourself buying more console games if this were the case more often? Sound off in the comments. Add Comment.