A new cross-promotional activity launched in FarmVille this evening, with Zynga partnering with Frito Lay to give away two new items to players on a new Frito Lay farm. You can visit this farm by clicking on the Frido Lay logo, which can be found as the first "neighbor" in your friends' bar. You'll see a completely themed farm, and will be asked to help "harvest and package farm fresh ingredients" that go into bags of Lays, Tostitos, and Sun Chips brand snacks.
Through a simple pop-up window, you'll be able to "Help Out," and will see the freshly harvested crops being driven, literally, to the store on the farm by an animated van. This process takes a few seconds, so be patient if you don't see the second pop-up window appear immediately. From there, you'll need to click on the new window that appears [pictured] to head to the Frito Lay fan page to see your exclusive prizes. This seems to be a technicality, as the fan page loads in a new window, and the above pop-up disappears in your game. Simply look inside your Gift Box after this point, and you'll see your two prizes: a Frito-Lay Stand, and a Frito-Lay Truck, two new decorations for your farm (one of which comes with a very special surprise).
But wait! There's more! As you place the Frito-Lay Stand on your farm, you'll be given a special bonus - you'll receive double mastery on all crops and trees harvested on that particular farm for the next two days. Plan accordingly for this bonus - if you still have an Instant Grow from a previous promotion, then by all means plant a four day crop, but otherwise, this looks like the time to bust out Straspberry seeds or Raspberries (both two-hour crops that take a lot of harvests to completely master), to make the most of this free bonus. The stand will remain on your farm as a regular decoration after the double mastery boost has expired.
And there you have it! An activity that will take you literally less than 60 seconds to complete, but which offers some very cool rewards in return. We'll make sure to let you know when Zynga holds other cross-promotions in the future, so remember to keep checking back.
What do you think of the prizes offered in this cross-promotion? If you didn't receive double mastery for the Frito-Lay Stand, would you be as likely to complete this promotion? Let us know in the comments.