"Gaming on social networks has quickly become the most visible category of online games," research analyst at Parks Associates Pietro Macchiarella said. "Right now more than 250 million people play games like Zynga's CityVille and FarmVille on Facebook every month, and both game developers and marketers have taken notice. Big brands such as McDonald's and 7-Eleven have carried out cross-promotions with existing social games."
And by social games, they generally mean Zynga, who has ran promotions with not only McDonald's and 7-Eleven, but even adult-oriented companies like Farmers Insurance. "The abilities to measure the efficacy of different gameplay mechanisms, to tweak game design in near-real time, and to test new models are advantages that traditional gaming companies will never have," Macchiarella said. "Zynga's huge market share is the best proof of the competitive advantage made possible by properly leveraging consumer data."
[Image Credit: New Line Cinema]
How do you think social games will look in 2015? How close to heart do you think social gaming companies will take this prediction? Who do you predict will disrupt the industry in the future? Sound off in the comments. Add Comment.