"Florida's Natural recognized the opportunity to build brand preference amongst the hundreds of thousands of avid female players of Restaurant City and Pet Society," Joy Taylor, Director of Global Marketing Solutions at EA, said. "Through this collaboration we were able to enhance gameplay and deliver significant lift in awareness that Florida's Natural doesn't import its juice, which was the goal of their marketing communications."
In Restaurant City, players can give virtual cartons of Florida's Natural to their friends, while in Pet Society they can visit Florida's Natural juice stands and send their friends the good stuff. However, it appears that this promotion is slowly rolling out to players, as I've yet to see the change in either game as of this writing. Either way, Playfish is about to load up on its Vitamin C, and you're all invited. (No, not that Vitamin C!)
[Image Credit: Florida's Natural]
Have you seen this promotion appear in your game yet? What do you think of EA and Playfish's approach to branded game content? Share with us in the comments. Add Comment.