In the lawsuit filed last year, Digital Chocolate said it released a Mafia Wars mobile game way back in 2004 along with three sequels through 2009, according to Gamasutra. This was three years before Zynga came around and four before the company's Mafia Wars was released. The company says it sent a notice to Zynga in 2009 demanding that it stop using the Mafia Wars moniker.
"Through duplicity and bad faith, Zynga has effectively hijacked the Mafia Wars mark from Digital Chocolate and is aggressively marketing its games under the Mafia Wars mark to Digital Chocolate's substantial detriment," said the firm in documents filed with California's Northern District Court, according to Gamasutra.
Digital Chocolate hit Zynga with several charges including federal/common law trademark infringement, federal/state/common law unfair competition, false designation of origin, and cyber-squatting, Gamasutra reports. However, the company appears largely unscathed--at least it does on the outside. Keep in mind that this is far from the first time Zynga has been the target of a lawsuit.
This gives even better reason to ask this question: Is Zynga constantly the victim of legal attacks because it's simply something that comes with being a mulit-billion company or does it have more to do with its methods? If anything, this goes to show how intense the social games business has become in more ways than one.
[Source: The Recorder]
What do you think went on behind the scenes during this settlement? How does this news make you feel about Zynga's game-creation process? Speak up in the comments. Add Comment.