The promotion can be found, as usual, underneath the FarmVille gameplay area. The sponsored link [pictured] will launch a new window, where you'll need to choose a team to represent you in a fake football game. After the first "half," which really only lasts a matter of seconds, you'll get to the halftime show, which is the real promotion itself. You'll need to answer a series of survey questions about Kia cars and trips - What trip would you take if money wasn't an option, and so on.
After answering these questions, you'll be rewarded with your two free Farm Cash. Simply close this new window, and your Farm Cash total should automatically rise by two, but if not, a refresh of the game page ought to do the trick.
What do you think of this new promotion? Is it too long for you to want to participate? Let us know in the comments.