If you haven't played the game in a while, or just played the game long enough to earn the Chocolate Bar in FrontierVille perhaps, Zynga is hoping that by offering you 10 City Cash, the game's premium currency, a value of around $1.50 US, you'll decide to give the game another chance.
No, $1.50 worth of City Cash won't suddenly allow you to take over the entire game, but it is a nice offering from the developer. The more interesting thought here is - how many people must have stopped playing CityVille already for Zynga to become concerned? Have even more players started playing CityVille to take their place? Just how big will this game grow before it stops? With this new "come back to CityVille" campaign, Zynga is certainly trying to ensure that the game never stops growing. We'll make sure to let you know if it works.
Have you played CityVille in the past, but have since stopped? Is 10 City Cash enough to get you to play the game again? Let us know in the comments.