Top Chef Challenge, a new Facebook game which launched same night at the debut of Top Chef All Stars (what a coinky-dink!) lets you choose for your favorite chef from the new show (comprised of 18 chefs from previous seasons) and earn them as many points as possible by logging into the game daily to complete challenges.
The advergame works like this: Choose a "Chef'testant" that you want to root for, and then you'll be presented with a series of challenges, which when completed, will earn your chef points for the week. The first day's challenges include sharing your pick -- twice -- on Facebook or Twitter, each resulting in a certain number of points for your pick. Once the first two challenges are complete, then you're given a link to share with friends on Twitter and Facebook, which links directly back to the application. Do this to earn more points for your chef. The chef with the most points at the end of the week will in the challenge, and you can track your chef's standings in a leaderboard.
So now's time for the good news and the bad news:
The good: If your chef is kicked off the show, he/she will still be in the Facebook game.
The bad: This advergame is so dull and unimaginative that it just might be the worst offender in a long line of offensive advergames. All you do is share your pick on your Facebook wall and Twitter, then harass friends with a link to the game in exchange for maybe meeting one of the chefs or to "win other prizes." Blech.
More bad: Right after I chose my chef (I chose Spike Mendelsohn because of his cool hat), I went to complete the first challenge, but could not. Instead of found a message that said, "Whoops look like you didn't complete the challenge in time..." What? I JUST signed up for the game -- how did I not complete it in time?
I decided to complete the second challenge (by sharing my pick on my Facebook wall), but then was not able to complete the third challenge because you have to complete the first two tasks to unlock it. And, since that wasn't an option, no third challenge for me.
And, if whomever made this thinks I'll back tomorrow to try again -- they'd be wrong. So, so wrong. Top Chef Challenge on Facebook, please pack your knives and go.
Play Top Chef Challenge on Facebook >>