In what might be the most awesome social gaming publicity stunt ever, Zynga reps will be blowing up a real-life armored truck once 10 million players visit the recently launched Mafia Wars Vegas.
Right now the visitor count is around 2.8 million -- and growing every second -- so I'll take a gander that the big 'splosion will take place in the next day or so. And, of course, you'll be able to watch the truck turn into cinder on mafiawars.com. Take that, Michael Bay.
In addition to exploding trucks, Zynga is also pimping Mafia Wars Vegas by giving away 10 iPads every week and handing out $25,000 to one lucky players. You can enter to win the big prize by simply playing the Mafia Wars expansion, and you get an additional entry to win for each member of your Mafia that also visits Vegas.
Now if you will 'scuze me, I'm headed to Mafia Wars Vegas -- I'm ready to see that truck burn.