"But the developers of social games must necessarily think about money and fun together, whether they be executive or otherwise. They have access to insanely detailed information about what players do, like, and want to pay for. Why not use it? What would console developers do with the same information? Not ignore is surely. Is it simply a question of information, then?
"It may also be a matter of ego. Console developers often view social games as lesser, in spite of how complex they have become (again, just look at the current depth of FarmVille), because with accessibility comes simplicity. Social game execs and developers, for all their money, still seem to feel they're the younger sibling of console games, and must rail against them whenever possible.
"There is room for all of us in this industry, though the dollars may flow one way or another depending on the climate. It's important to learn what each side has to offer the other –- and then eventually there may not be sides at all. But for my part, I want to hear a lot less talk of users, and start hearing a much greater focus on player enjoyment."
-Gamasutra's Brandon Sheffield analyzes two eternal struggles -- art vs. commerce and traditional vs. social games -- in a recent editorial