"Historically, it's been incredibly difficult to create a new game franchise. Rather than try to replicate Farmville and Mafia Wars into a bunch of similar titles like everyone else is doing, it's time to double down an the franchise and make a Farmville 2 that looks a lot better and re-engages the existing audience that has gotten bored and moved on. Hey, Call of Duty Modern Warfare 2 pulled in $1 billion, and pretty much everyone who saw Iron Man is going to see Iron Man 2. Welcome to the big leagues."
Transpond Founder/CEO Peter Yared talks about how Zynga will be able keep up when Facebook competition heats up (namely with big boys like Electronic Arts) in his recent column on Venture Beat.