-Journalist, designer and writer Gary Whitta analyzes the social games market somewhat cynically
"I will retire before I have to make a game based on analytics or market share. I will go open a bookstore. Sales are not the only thing that matter. If I got data that said one thing and I believed in my heart of hearts in another, I would screw the data and ignore it."
-Legendary game designer Warren Spector's artistic soul rebels against market constraints
[Both quotes as reported by the BBC]