"The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices - most often an iPhone," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could."
The launch of the game will also revs up VW's other marketing campaign, VW of America is giving away six 2010 GTI MkVI autos to players of the game (more car details here). One winner will be selected each week for the next six weeks and the more players drive, the more chances they'll have to win. Play a free iPhone racing game and win a 200 horsepower sports car? How could you refuse.